onair@talktruth.ca
403-907-0950

We couldn’t DO what we DO without YOU.

Did you know that when you sell shares – even to donate the proceeds to charity – a significant portion will be taxed? This reduces the impact of your donation because 50% of the shares’ appreciated value is forfeited as tax.

When you transfer ownership of your shares to Impactus, no capital gains tax is paid. Because our broker liquidates donor-transferred shares, the full value of your gift goes to our efforts for life – not the government.

How it works

Scenario: you purchased stock for $7,000 and over time, the value of the stocks rose to $25,000. The capital gains of your investment would be $18,000.

If you were to sell the stock, tax on the capital gains would be approximately $9,000 (based on a 50% tax rate). Whereas if you donate the stock in-kind, directly to Impactus, you would pay $0 income tax on the capital gains.

The cost of donating the shares directly to Impactus would save you $4,500. See below for a detailed breakdown.

Tax on Capital Gains

 Sell Shares & Donate CashDonate Shares In-Kind
Current Value of Shares$25,000$25,000
Less: Cost of Shares-$7,000-$7,000
Capital Gains$18,000$18,000
Taxable Portion of Capital Gains (50%)$9,000
Taxable Portion of Capital Gains (0%)$0
Income Tax on Taxable Portion of Capital Gains (50%)$4,500$0

Total Cost of Donation to You

Sell Shares & Donate Cash Donate Shares In-Kind
Amount of Donation $25,000 $25,000
Add: Income Tax $4,500 $0
Less: Value of Donation Tax Credit (50% of Amount of Donation) -$12,500 -$12,500
Cost of Donation $17,000 $12,500

Ways to Give

Become a Monthly Partner

Join our ministry as a monthly partner to help bring greater stability to our ministry with our year-round broadcasting work. To set up a monthly recurring donation by credit card: click here. PAD: click here.

Donate by Credit Card

To set up a monthly recurring donation or a one time donation online by credit card, click here.
Or set up by phone by calling us at:
​403-907-0950

Donate Through Pre-Authroized Monthly Chequing from Your Bank

If you would like to give on a monthly basis via your pre-authorized chequing account, please click here.

E-Transfer

Donations via E-Transfer can be sent directly to: donate@talktruth.ca

All donations are auto-deposited without a required password. 

Donate by Mail

To donate by mail:
Make cheques payable to:
Heritage Christian Ministries Assoc.

246 Stewart Green SW
Suite 3260
Calgary, Alberta
T3H 3C8

Donate by Phone

To donate by phone, call us at:
​403-907-0950